In short, everything.
What if you had a book that would help you tackle all of that, and enable you to find ways to make money off your projects even before you'd actually published?
Allow me to introduce to you the nonfiction work Author Power: Profit Before You Publish, by Lynn Isenberg.
This tremendous resource incorporates Isenberg's own experience, suggestions, and personal anecdotes (both about what worked and what didn't work) to underscore eminently doable steps that any author (published or not) can take to get their book or project in front of an audience more quickly and effectively.
From making a profit on your project prior to its publication to carefully designing your personal brand to extending invitations for other organizations or businesses (or both!) to join you in your branding endeavors, Author Power is the kind of resource every industry professional needs on his or her reference shelf.
I guarantee you'll have at least one "I never thought of that before!" revelation moment while reading, and that Isenberg's reasonable, practical directions will help you apply that very idea to your own platform.
Being an author (blogger, poet, playwright) isn't easy. You've signed up for a lot of hard work, the kind that demands commitment, consistency, discipline, patience, and creativity. But doesn't it feel better to know that others have trodden the paths ahead of you and have advice to share?
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Author: Lynn Isenberg
Title: Author Power: Profit Before You Publish
Purchase here: http://amzn.to/1GNOnVK
Disclaimer: I received a complimentary copy of this work from the publisher via Netgalley in exchange for an honest, though not necessarily positive, review. The opinions I have expressed are my own.